Steve Jobs’ Masterstroke with DRM

Thursday, July 19, 2007 9:13 EDT -04:00   Announcements  


Steve Jobs masterstroke of making the premium corporate product open to the masses through iTunes, has created ripples even with his most bitter critics, including P2Pnet.

Apple, in a deal with EMI came to an understanding that Sony BMG (Japan and Germany) and Vivendi Universal (France) follow Apple wherever it goes, where possible.

This is going to prove to be a great leap ahead that is guaranteed to reflect on the status of corporate music downloads and may prove to be just what the corporate online music scene needed.

This will enable all the major labels to use Apple. With this move, eventually, all other corporate back supported services can supply songs unfettered by the DRM (Digital Restrictions Management) consumer control, and by doing this, will be able to compete with the numerous independent sites and services.

The best part is Steve Jobs has even come up with a way to monetize from DRM’s vanishing act. The plan is for all the labels to stop pressurizing people to buy their downloads and cutting down on the their wholesale prices, allowing online retailers like Apple to charge reasonable prices.

While iTunes fans may be willing to pay a dollar for each download, this fraction of people clearly steer away from the industry standard, as most other music lovers will never ever pay that much for each download. Unfortunately, quality does not come into play here. Why would they want to pay higher when a huge new supply of original, non-formulaic music is making its appearance online.

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