Apple has been pushing developers to program apps to fill up its app store for some time. The apps going into the app store are distributed evenly – 50-50 – between those destined for the iPhone and those for the Mac computer.
Why is Apple so interested in getting these developers’ wares into the app store? Money, simple.
Whilst the app store will no doubt form an excellent resource for iPhone and Mac users – a resource which will make Apple’s gadgets and computers even more valuable – it is the direct fees that Apple is set to reap that will be most exciting for it. Reports suggest that Apple will rake in 30% of any fees paid to developers when their apps are sold through the app store.
A recent survey, then, of app developers by an analyst at Piper Jaffray, holds very disappointing news. The survey found that 71% of planned apps were going to be free. The average price of those that were to be charged for was only $2.29. An Apple keynote speech suggested that the average cost would be nearer $10; this could be a big shock for the big A, and a shock which could see it switch marketing models pretty quickly.

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