AT&T, VEVO target music
p2pnet news view Music:- Google’s YouTube and AT&T have teamed up under what they describe as a “branding and marketing agreement” with AT&T backing VEVO, the music video and ‘entertainment service’ dreamed up by Vivendi, Sony Music and a company in oil-rich Abu Dhabi.
VEVO and VEVO.com are “scheduled to launch in December” across “multiple connected platforms”, say GooTube and AT&T.
Content will funelled to people with more money than sense on VEVO.com, and through a “special VEVO branded embedded player”.
The ’service’ will also “serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide web”.
Vevo will amount to a virtual monopoly between the largest video site and music company, said p2pnet recently.
No need to stay tuned.
GooTube and AT&T – AT&T and VEVO Team Up to Harness the Power of Premium Music Content on the Web, October 27, 2009
p2pnet – Google, Universal, launch Vevo, April 10, 2009
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