Bell Virgin Mobile sex ad: gays kissing
p2pnet news view | Advertising:- It’s even worse (or better) than we thought.
Worse because Bell Canada is openly promoting promiscuity not only in one advertisement, but apparently in a series.
Better because at least it isn’t homophobic.
Earlier today, ‘Virgin Mobile encourages casual sex’, said a p2pnet headline.
Bell Canada “suggests people should use one of its products to help them land temporary sexual liaisons,” we said, observing:
” In 21st century parlance, to ‘hook up’ with someone is to have casual sex …”
But there’s more than one of these ‘clever’ ads.
Another Virgin sex promo shown in Marketing has two guys hungrily kissing, with one of them clearly in the act of stripping off.
A third features a sexually provocative ‘angel’ posing in a miniskirt so short it looks like a large belt.
Says the story >>>
Agency of record Juniper Park created the new work to extend the “Fearless” positioning introduced in September. New brand-focused television, print and out-of-home ads encourage consumers to “hook up fearlessly” with secret lovers during the holidays–including one execution of two men kissing which Virgin says will run nationally.
Out-of-home executions show people kissing in elevators and boardrooms, a concept that emerged from research the company conducted that showed 62% of those surveyed want to have a secret love affair with a work colleague.
A billboard in Toronto’s Dundas Square shows a short-skirted model dressed as an angel enticing passersby to call a toll-free number.
Similar to the “hot texts” the company introduced in August, the pre-recorded message features a sultry female voice describing various service offerings with a sexy twist.
So what’s she saying?
“Hook up with us and I’ll give you everything you desire.”
And in an allusion to prostitution, “Once that phone is in those powerful paws of yours, we’ll make sure you’re totally serviced.”
Unbloodybelievable.
Apart from anything else, kids will be exposed to this unadultrated crap.
Jon Newton - p2pnet
..… and identi.ca
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
p2pnet – Virgin Mobile encourages casual sex, January 8, 2010
Marketing – Virgin wants consumers to hook up fearlessly, December 3, 2009
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