Canada’s The Beaver magazine is neutered
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Billed as Canada’s History Magazine, The Beaver will be changing its name to Canada’s History, says a press release, assuring us it’s “part of a revisioning and rebranding effort”.
How come?
Because “In modern times, the term ‘beaver’ has become slang for women’s genitals, observes Agence France-Presse.
Actually, things have been like that for decades, and ‘beaver’ is an animal, not a term.
But “The Beaver was an impediment online,” it has publisher Deborah Morrison stating, going on >>>
“Several readers asked us to change the title because their spam filters at home or at work were blocking it,” she said.
“I’ve even had emails bounce back because I had inadvertently typed the term in the heading.”
Well gosh, then. Change the name.
In another term that’s been around for decades, what a load of old bollocks.
(Cheers, Andrew aka Comeoncomcast)
..… and identi.ca
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
press release – Extra, Extra, Read All About It! Canada’s Storied Magazine Makes History with New Vision, New Identity, January 12, 2010
Agence France-Presse – Beaver mag renamed to end porn mix-up, January 13, 2010
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