Guvera: greatest ad thingy since sliced eggs

Wednesday, November 18, 2009 7:19 PST -08:00   News  


There’s Big 4 ‘product’. Then there’s music.

The latter has been around since at least since the ice-age (but almost certainly before that) and is free to enjoy.

How much of Big 4 ‘product’ can actually be called music is questionable, but one thing is solid gold, cast iron, carved-in-rock certain.

It certainly ain’t free. Not only that, if you dare to share online and Vivendi Universal, EMI, Warner Music and Sony Music find out, you could find yourself on the wrong end of a subpoena.

Given that literally hundreds of millions of people share music with each other online every minute of every day everywhere, the chances of that happening to any one person are so tiny as to be zero. But such is the power of the Mighty Corporate Music PR Bullshit Machine and the unquestioning obedience of the lamescream media, who repeat Big Music puff pieces as though they’re genuine news, many people around the world believe it could easily happen.

Now an Australian ad guy has “is expected to announce a licensing deal this morning with Universal Music Group” with “at least one thing going for it that SpiralFrog didn’t and Qtrax has yet to demonstrate:,” says the Los Angeles Times — “a model that’s friendly not just to consumers, but also to advertisers”.

Called Guvera, it won’t launch in the US “until early next year,” says the story.

But the owner, Claes Loberg, figures he’s found a way to scoop up mega-loads of personal user data well before then.

According to the web site, it’ll be the greatest thing since sliced eggs. Or is that bread?

Anyhow, digital entertainment is about to be changed forever, it promises, informing us “an exclusive limited audience and get invited to the Guvera beta 2009 (100% free music).”

Wowee!

And all  interested parties have to do when they register is provide the usual details such as location, age, gender.

Oh, and …

Favorite Holidays:
Select options below.
CITY HOLIDAYS
ISLAND HOLIDAYS
JUNGLE TREKKING
BEACHES
ROAD TRIPS
5 STAR WITH ALL THE BLING
HEALTH SPA & PAMPERING
CAMPING IN THE WILD
MOUNTAIN CLIMBING
SURFING WEEKEND
GOLF WEEKEND
DIVING
CONCERT TRIP
PARTY TOWN
EXPLORING AND EDUCATION

Favorite Sports:
Select options below.
SURFING
SKATE BOARDING
URBAN PARKOUR
HIGH ADRENALINE/EXTREME SPORTS
FOOTBALL/SOCCER
RUGBY LEAGUE
RUGBY UNION
AUSTRALIAN FOOTBALL
AMERICAN FOOTBALL
BASEBALL
YOGA
GOLF
SWIMMING
TENNIS
CRICKET
XBOX OR PS3
CYCLING
JOGGING
BODY BUILDING

Favorite Music:
Select options below.
ROCK
HARD ROCK OR METAL
POP / CURRENT CHARTS
BLUES
RAP & HIPHOP
REGGAE
COUNTRY
INDIE
LATIN
CLASSICAL
DJ / DANCE / CLUB
ACID JAZZ
JAZZ
FUNK
CAPPELLA
NEW AGE
WORLD MUSIC

Favorite Things and Gadgets:
Select options below.
GUITAR
IPOD
XBOX OR PS
SATELLITE NAVIGATOR
COMPUTER
MOBILE PHONE
BLACKBERRY
WATCH
CAMERA
CIGAR CUTTER
AEROPLANE OR HELICOPTER
BINOCULARS
TV
BIKE
MOTORBIKE
SPORTSGEAR
INTERNET
CHAT MESSENGERS

Favorite Countries:
Select options below.
AFRICA
AUSTRALIA
CARIBBEAN
CHINA
EASTERN EUROPE
INDIA
INDONESIA
MEDITERRANEAN
MIDDLE EAST
PACIFIC ISLANDS
SCANDINAVIA
SOUTH AMERICA
RUSSIA
UK & EUROPE
UNITED STATES

Favorite Books:
Select options below.
PICTURES NO WORDS
COMIC BOOKS
CLASSICS
BIOGRAPHIES
ROMANCE
SCI-FI
FICTION
NON-FICTION
EDUCATION
ART & DESIGN
MAGAZINES
ARCHITECTURE
BUSINESS
ENCYCLOPEDIA
DICTIONARY

Favorite Films
Select options below.
SCI-FI
ROMANTIC COMEDY
COMEDY
ACTION
THRILLER
HORROR
SPORTS
CHILDRENS
CARTOONS
ADVENTURES
DOCUMENTARIES
DRAMA

Favorite Food:
Select options below.
EXOTIC FRUITS
MEAT AND VEGETABLES
SANDWICHES
HAMBURGERS & FASTFOOD
ICE CREAM AND SWEETS
VEGETARIAN
PIZZA
SEAFOOD
HEALTH FOOD
EVERYTHING
ITALIAN
INDIAN
MIDDLE EASTERN
ASIAN

Favorite Web Activities:
Select options below.
GAMES MESSENGER & CHATTING
MUSIC
MOVIES
NEWS UPDATES
SPORTS UPDATES
WEATHER UPDATES
WORKING
RESEARCH
MEETING FRIENDS
SOCIAL NETWORKS (FACEBOOK ETC)
COMEDY & ENTERTAINMENT
BOOKS
SHOPPING
COMMUNITY ACTIVITIES

AND —- Favorite Charities:

Then, says the LA Times, they  “enter the name of a band, song or genre to search for, and Guvera returns a list of advertiser-sponsored channels that provide the matching tracks. Once they pick a channel, they can stream or download other music paid for by that brand.”

Oh.

Pass.

Related Articles

  • Tune Resource
  • And it didn’t come to pass …
  • p2pnet Twitter hack: poetic justice
  • Getting Help for Your Free Music Downloads


  •  Del.Icio.Us this! | Digg this! | Reddit this! | Stumble this!

     Enjoyed this? Subscribe to the feed.

    No comments yet

    Leave a Comment

    You must be logged in to post a comment.


     
    Ares Free Music Downloads- Get it Today!
    Are You A Music Lover? Then You Need Ares!
    Worry and Hassle Free Music — Ares
    Great Music Is At Ares
    Ares Free Download Review
     
    Free Ares File-Sharing For the Would-Be Musician
    .
    Ares Free Music Downloads- Get it Today!
    .
    Download Ares To Get Heard While Listening.
    .
    How to Use the Ares Download to Get and Share Videos
    .
    What’s New in Ares File Sharing?
    .
     
     
     
    . Music download with Ares
    . What makes Ares Special?
    . Photos download with Ares
    . Get groovy with Ares software
    . Video download is never that easy with Ares
     
     
    Acai Berry | Salvia | Ares Free Music Downloads Home
    Copyright © 2010 Official Ares All Rights Reserved.