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  Now the truth can be told.

Barbie, who’s looking pretty good considering she’s 50 years old, isn’t an airline stewardess. Or a rollerskater. Or a biker chick. Or any of those other things she’s portrayed as being.

Nope.

She’s a geek.

And to prove it, “we are pleased to announce that her 126th career will be Computer Engineer”, says Barbie Media. (Yep – she has her very own PR outfit.)

But this isn’t about ‘product’ — about finding another Mattel moneyspinner.

Barbie the Geek is merely a figurehead for something else, something much greater.

She’s “another wonderful way of introducing girls to engineering, a profession that includes computer engineers and many others all working together on the world’s most important challenges”, her puff piece has National Academy of Engineering spokesperson Randy Atkins declaring, adding:

“The National Academy of Engineering shares their passion for portraying engineering as a ‘cool’ and
creative career path, because that realization both opens doors for girls individually and is vital to tapping a rich diversity of ideas that will lead us all into the future.”

To ensure Barbie the Geek “accurately reflects this occupation, Barbie designers worked with the Society of Women Engineers and the National Academy of Engineering to ensure that accessories, clothing and packaging were realistic and representative of a real computer engineer”, says Mattel, going on:

“Looking geek chic, Computer Engineer Barbie wears a t-shirt featuring binary code and computer/keyboard icon along with a pair of black knit skinny pants.”

Black knit skinny pants, eh?

And, “Computer Engineer carries a Barbie smart phone, fashionable laptop case, flat watch and Bluetooth earpiece.”

Not only but also, “With stylish pink-frame glasses and a shiny laptop, she is ready to conquer the day’s tasks on the go or from her desk.”

ANNNNND, “For girls to further experience the reality of being a computer engineer, the doll also includes a special code to unlock exclusive online game content on Barbie.com.”

Wow!

Says Nora Lin, president of the Society of Women Engineers, “Girls who discover their futures through Barbie will learn that they – just like engineers – are free to explore infinite possibilities, and that their dreams can go as far as their imaginations take them.”

“As a computer engineer, Barbie will show girls that women can design products that have an important and positive impact on people’s everyday lives, such as inventing a technology to conserve home energy or programming a newborn monitoring device.”

So when your daughter begs you for Barbie the $13 Geek, remember! This isn’t a plastic doll. It’s a career path!

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