Groovle vs Google
Apparently, the only one confused by Canada’s Groovle is gargantuan US advertising company Google.
Groovle isn’t “owned, operated, sponsored, or endorsed by Google™ “, it states on its site.
It was “created so people can customize their Internet homepage with images ranging from favorite celebrities or sports teams to more personal images of friends and family etc,” it says.
Google tried to muscle the tiny company but now a “three-person panel composed of two retired American judges and one law professor rejected Google’s claim that the smaller website’s name was ‘confusingly similar,’ effectively giving it clearance to continue operating,” says the CBC.
Groovley. 
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