The international clamp down on “pirates” and file sharing websites is going to be increased ten-fold during the coming months as entertainment companies world-wide watch their profits being eaten away by the online underground.

Online Advertiser are also expected to increase their strangle hold on the consumer.

“Illegal music and video downloads” has been a huge, “positive for the phone companies,” but this has all changed, changed utterly, Bob Wright, vice-chairman of GE and chairman and ceo of NBC Universal, parent company of NBC News, is declaring.
“We are in the same boat - that is, we are all in the video business, the distribution business, and in the advertising business - or, rather, the business of aggregating audiences and delivering them to advertisers,” he told NXTComm in Chicago [our emphasis].

Globally the entertainment industry and software MNC’s “have collectively and singly promoted the purely commercial concept of copyright infringement into a major ‘crime’ on a par with robbery and murder,”

p2pnet recently posted a intriguing thought into this ramping up and stigmatizing of this illegal trade;
“But that doesn’t mean intellectual property offences have become far more serious than in the past. Rather, it shows just how easily the cartels are able to manipulate the mainstream press and through it, public opinion. Now they’re using organisations with absolutely no connection to music and movies to further their campaign of abusing international administrations and enforcement agencies as they work to both maintain the status quo, and gain control of how, and by whom, product is distributed online.”

Interestingly at Mipcom last year it was proclaimed by Disney co-chair Anne Sweeney, “We understand now that piracy is a business model,”.
“It exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do - through quality, price and availability. “We don’t like the model but we realise it’s competitive enough to make it a major competitor going forward.”

Wright has a hugely implausible notion that the entertainment industry should have the ability to prosecute every soul who has “illegally uploaded or downloaded content”

Implausible as it may seem Wright believes that projects are now being put in place to make such an outcome possible or even likely? He states that 6 out of 8 internet providers across the US “will have a program in place by the end of the year,” he warns.

Wright posed other problems facing this huge industry moreover the ability to create a global advertising model which could be more effective than “The traditional 30-second spot on television isn’t going to be enough anymore.” Wright finished by mentioning plans to make the advertising industry more and more inter-personal and interactive, “more personalized and interactive advertising,”

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