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The members of the Big 4 Organized Music Cartel; Warner Music, EMI, Sony BMG and Vivendi Universal have a simple and a straightforward marketing strategy, which is:

Put the boot in and stomp anyone into place, if anyone, including little girls do not toe the corporate line.

This stance is causing major damage to the Big 4 already dwindling consumer bases and 99.99999% of music lovers online treat them as outcasts.

LimeWire in a statement last year, stressed that RIAA lawsuit against it was nothing more than just an element of the overall scheme, to destroy any online music distribution service they did not own or control, or force such services to do business with them on exclusive and/or other anticompetitive terms so as to limit and ultimately control the distribution and pricing of digital music, all to the detriment of consumers.

Digital Music News is of the opinion that RIAA has, hammered a string of file-sharing companies over the past eighteen months, and in each case, the group has extracted million-dollar settlements and a number of favorable concessions. The list of the conquered includes Bearshare, Kazaa, Grokster, and eDonkey, once-proud destinations that are now shadows of their former selves. The tirade has been incredibly effective, and backed by a favorable Supreme Court ruling in MGM v. Grokster.

Notwithstanding, According to February application installation figures recently published by the Digital Music News Research Group, a whopping 18.3 percent of computer desktops worldwide contain the application, a number that easily eclipses its nearest rivals.

Its ironic that RIAA (Recording Industry Association of America) is controlled by three foreign companies, EMI (Britain), Sony BMG (Japan and Germany) and Vivendi Universal (France), and Warner Music, which is the American section, is run by a Canadian.

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