At 67 years old, Cliff Richard is no spring chicken, but the old-timer is apparently down with the kids and is set to follow Radiohead’s lead by hopping on the digital-download bandwagon.

Slated for release November 12, Cliff Richard’s new album will be available for to download from lovecliffrichard.com, but how popular the album is will determine how much it costs. The download is available for pre-ordering now, and it could cost anything between £3.99 and £7.99 depending on how many copies are ordered.

Once Cliff decides how much to sell his album for, fans will be able to download it straight to their computers and onto their MP3 players of choice. Although the album will also be available for non-downloading folk from regular record stores, the online price could end up being a lot cheaper.

“Who’d have thought I’d get a buzz from creative marketing? As artists we face a stark choice. We either keep one step ahead of the technology which is changing our industry so radically — or we throw up our hands and quit. Personally I’m not for quitting,” Cliff told the Telegraph newspaper in the UK.

Only time will tell if Cliff Richard has any Internet-savvy fans out there.

Related Articles

 Enjoyed this? Subscribe to the feed.