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p2pnet news view Advertising | P2P:- US ‘anti-virus’ firm McAfee, which piggy-backs on the popularity of celebrities such as Jessica Biel and Brad Pitt to hype its product, is now using spam emails as a self-advertising tool.

It says spammers are “increasingly piggybacking on the reputation of big brand names to take advantage of their online audiences,” according to TechCentral.

“In its new spam report, McAfee also said that it was also seeing an increase in ‘targeted’ or ’spear’ phishing, and brand abuse in non-phishing e-mails,” says the story, going on:

“McAfee warned that corporations needed to be vigilant about the type of brand abuse that criminal gangs would use to ‘tap into’ their audiences.”

It “used to be easy to spot a spam message: poor language, misspellings, grammar errors, and sloppy graphics,” it says at, but, “the latest spams are professional, and almost foolproof.”

So who ya gonna call … ?

Meanwhile, as I posted in the story on Biel and Pitt, McAfee still owes p2pnet $$$ for using us for advertising purposes without our permission.

“Anti-virus and security companies routinely pump out  custom-made scare reports in the hope of frightening the gullible into buying ‘product’ I said, going on, “But Brad Pitt [in this instance, Jessica Biel] isn’t alone in being singled out to promote McAfee stuff — whether he likes it or not.

“The same thing happened to p2pnet.

“No! Really!”

I went on, “ ‘Why not bring this subject up with a lawyer and sue McAffee for defamation and so forth?’ – suggested p2pnet reader few bux in a comment post to my story McAfee targets p2pnet. Again.”

I added »»»

Biggie ’security’ company McAfee is implying p2pnet is a dodgy site with spyware and malpractice downloads, and it [McAfee] is doing so to promote its [McAfee's] so-called SiteAdvisor ’service’.

Nor is this the first time. The company made exactly the same accusations last year.

“You know how it works,” I responded to few bux. “Lawyers cost lots of money and I don’t have any.”

The real danger, I added then and repeat now, is that someone might take McAfee seriously.

Jon Newton – p2pnet

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First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi

hype its product – McAfee shock-horror Jessica Biel report !, August 25, 2009
TechCentral – Latest spam e-mails are ‘almost foolproof’, October 13, 2009

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