Pepsi set to offer one billion music downloads
Pepsi has hopped on the music-download bandwagon and is teaming up with Amazon as part of a year-long promotion offering free music. Pepsi is set to offer five billion music-download screw caps on bottles of the drink.
All you will have to do is collect five screw caps to exchange for your download, meaning that one billion tracks will be available, all supplied by Amazon. The campaign is expected to commence February 3, 2008.
This isn’t the first time Pepsi has offered free music downloads. In 2004, the soft-drinks giant gave away five million songs in conjunction with iTunes. This is another example of a corporate giant utilizing the power and sway of offering music downloads. It’s yet another part of the MP3 revolution that we’re experiencing and while it won’t be a big deal to most of the online music community, promotions like this make more music available for more people — we like that.
Record labels like Universal and Hollywood records are among many that are now offering their music in digital format. Even Song BMG has been looking into this niche.
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