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:- Ruposaur Murdochus Corporatus stands out in the dark, dank swamps it inhabits.

It exists  by swallowing weaker species, believing it will absorb their attributes, thus perpetuating its own  existence.

However, it’s moving in ever decreasing circles, with all that implies,  and in one of its last desperate attempts to  stave off its inevitable extinction, is attempting to market its droppings.

At the Monaco Media Forum, “I interviewed Jon Miller, the head of (Murdch’s) News Corp Digital, on stage,” says Rafat Ali on paidContent, continuing:

“I grilled him on MySpace’s future, the future of Google’s search deal, on Murdoch’s half-incoherent statements about Google (and the resulting media paroxysm about it), the news consortium that the company is putting together and progress of it, Hulu and how it fits in if/when Comcast buys NBCU, working for a media conglomerate vs a media mogul, and other interesting issues.”

The results are below (Ali apologises for syncing problems).

“Interesting how Miller’s remarks about supposedly blocking off Google is reverberating in other news sources, when he really didn’t say much beyond the fact that they are ready to take some steps in the next few months or quarters,” he says, adding, “But then, who cares about facts, when the interpretation is much more interesting, right?”

With that in mind, “Speculation arose this past week that News Corp.-owned MySpace Music (owned by Ruposaur Murdochus Corporatus) is considering moving to a paid model, as the cost of free streaming is making its current model unsustainable,” says Paul Bonanos  on Gigaom, going on Miller, “expressed some interest in such a move” in the Ali interview,  noting, “he believes in the ‘freemium’ music model conceptually, even if a practical and sustainable version hasn’t appeared yet.”

MySpace, meanwhile, “isn’t seen as a premium provider of anything — and MySpace Music is viewed as a place where clutter and advertising are tolerated in order to get something for free,” says the post, also asking:

“What could MySpace deliver that people would pay for?”

What indeed?

Fourteen months after the MySpace Music’s launch, “with the four major labels on board as equity partners, time appears to be running out for its free ad-supported model,” adds Bonanos.

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